For Immediate Release June 2001

Society Releases Communication Technology Briefings

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BOSTON, MASS. -The Real Estate CyberSpace Society today released excerpts from the Society's June, 2001 audio/print member briefing, "Real Estate CyberSpace Alert". In three taped interviews with Dave Beson, Blair Brookins and Vern English, Society members learned cutting edge strategies for building their real estate business through communication technology.

DAVE BESON, NATIONAL TRAINER: In the lead briefing, national technology trainer Dave Beson characterizes real estate professionals as wanting to "win fast," and he gears his advice to meeting this requirement with technology. An effective web presence has become a necessity for agents to communicate with a growing cyber-savvy customer base. However, Beson notes, "Too many web sites today are glorified business cards that are frozen in time." He outlines what the typical mistakes are and how to avoid them to make a web site "a living virtual brochure." Beson also gives tips on specific software including a handy freeware program for e-mailto simplify the routine tasks of real estate business. He sees the use of technology transforming all aspects of the industry and comments particularly on what the changes mean for advertising. In essence, he puts e-tools into the perspective of a successful real estate business plan. You need them to reduce mistakes, increase focus and become more profitable.

BLAIR BROOKINS, PRESIDENT, ITELNETWORKS: The second Alert interview is with Blair Brookins, president of iTelNetworks and the mastermind behind the Society's low-cost long distance program. He helps make sense of the confusion in the telecommunications marketplace. According to Brookins, "A major consideration for a medium- to small-sized real estate professional is the bottom-line rate for your in-state, intralatta and state-to-state calls." Identifying that bottom-line cost, however, is tricky, especially since carriers are continually redefining their plans. Brookins walks through a thorough analysis of the factors to consider in setting up both standard and cellular phone services, touching on such topics as in-state, state-to-state and intralatta calls, billing increments and ancillary fees. He also introduces the next spectacular product that he expects to become a part of every real estate pro's toolbox and it is available now!

VERN ENGLISH, WEB SITE GURU: In the wrap-up member briefing, Vern English, an 18-year veteran agent with Keller Williams Realty in Tampa, explains how he has developed and benefited from his prize-winning and business winning web site. "Getting traffic to the site is barely the tip of the iceberg," he says. "Under the surface is a whole other area of education you have to go through in terms of learning to deal with an Internet empowered consumer." As he addresses the challenges to be faced in setting up your own site, English emphasizes positive and practical ways to build and utilize it while keeping your costs down. He notes that there are common denominators for good sites regardless of whether they are aimed at the residential or the commercial/investment markets.

THE REAL ESTATE CYBERSPACE SOCIETY, with membership in 25 countries, provides its 3,000 members in 90 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. Peckham announced that over 80 similar interviews are broadcast at the Society's "Real Estate CyberSpace Radio": The Society invites the real estate community and the public to visit and listen to a wide selection of audio briefings there.


John Peckham, Executive Director of the Real Estate CyberSpace Society offered listeners the opportunity to tune in these RealComm 2000 Conference featured sessions, "along with 90 other top flight real estate Cyberspace Visionaries at Real Estate CyberSpace Radio -- "Real Estate Technology--Around the Clock!"

Information regarding the full interviews in this release of The Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-523-4441, at or by e-mail at

For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736