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For Immediate Release June 2000

Real Estate Cyberspace Society ReleasesBriefings On How To Apply tech Tools for Profit

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John M. Peckham, III, Executive Director of the Real Estate CyberSpace Society released excerpts today from the Society's June audio/print member briefing, Real Estate CyberSpace Alert. In three taped interviews, Jody Lane, Rolf Anderson and John Assaraf explore practical essentials of how real estate professionals can apply the latest Internet and technology tools available to the industry for maximum impact on their bottom lines.

In the lead interview, Jody Lane, publisher and majority owner of Agent News and Realty Times, comments on what motivates Realtors to participate in technology and the Internet. He notes that "the Net needs to be presented as a way to increase your business, and not as, if you don't use the Net, you're going to become a dinosaur." The Internet is not only a resource for real estate consumers and professionals but also a tool for professionals to present themselves as cyber savvy and knowledgeable about their field. Lane describes how Realty Times and the Real Estate Cyberspace Society have combined forces to provide Society members with a new customizable newsletter to use for their own purposes-at no cost. He also explains how the Web, especially e-mail, can increase real estate productivity. Looking out a few more years, Lane shares his expectations with Society members for the continuing interaction of the real estate industry and the dot-com world.

The second Alert interview features Rolf Anderson, an early pioneer in linking technology to doing real estate business and still a leading real estate technology trainer. He explains the reason why Realtors nationwide seek his advice: "I have built the trust people have in my by actually doing and testing everything that I recommend�. In some cases I come back and say, 'It's not worth it.'" However, he reveals to Society members his favorite new piece of equipment that is too useful not to be in every Realtor's pocket. He further lists specific tips for making the most of digital photography, for scanning effectively and for incorporating virtual tours into your marketing program. He tells members, "Embrace technology; invest in it, and learn to use it. You must recognize it as an expense of doing business!" The reason? Technology will enable you to work smarter and more profitably.

In the wrap-up member briefing, John Assaraf, Senior Vice President with Internet Pictures Corp. (iPIX), describes iPIX technology as having "a killer application�that changes a way of doing business forever." That foremost application for the real estate industry is virtual tours, which iPIX have brought into the reach of every agent in state-of-the-art form. "Using a sign on the lawn or an open house is not the smart way to do business any more," he says. Virtual tours-of properties and entire communities-are on the verge of becoming standard. Assaraf explains alternative ways that agents can work with iPIX to meet varying constraints of time, cost and technical sophistication. He even presents a virtual solution for real estate professionals without a web site of their own. A highlight of his presentation is the "brainstorming" ideas he passes along from top real estate agents for using virtual tours in creative ways.

The Real Estate CyberSpace Society provides its members with information on real estate technology issues and strategies and a networking connection for professionals from all real estate specialties. Peckham announced that over 60 similar interviews are broadcast at the Society's "Real Estate CyberSpace Radio": He invited the real estate community and the public to visit and listen to a wide selection of audio briefings there.

Information regarding the full interviews in the June release of The Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-523-4441, at or by e-mail at

For further information or interviews:

John M. Peckham III
Executive Director
Real Estate Cyberspace Society
Four Longfellow Place, Suite 2408
Boston. MA 02114
Phone: 617-523-4440
Fax: 617-523-4736
E Mail :
Web Office:

Special Note to the Working Press -- Press Pass:

The Real Estate CyberSpace Society will be pleased to provide working press with special access to over 60 briefings with the top real estate and corporate professionals involved in using the Internet and providing cyberspace tools to enhance their performance and networking capabilities. With this press access you will be able to either listen to any of the actual interviews (about 28 minutes each) and /or view and print out concise summaries and quotes from any desired briefing. In addition you will find complete contact and access information for each of the interviewees.

The Real Estate CyberSpace Society is always pleased to serve as a powerful resource to the working press. We will be happy to provide you with the information or contact you need for assistance in researching any story or article involving the use of technology or connectivity by real estate professionals. Please call at any time 617-523-4441.

Click Here for Interviewee List:
Click Here for Press Pass:

For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736