Real Estate CyberSpace Society
Nine Hawthorne Place, Suite 16L
Boston, MA 02114
John M. Peckham, III, Executive Director of the Real Estate Cyberspace Society released excerpts today from the Society's April audio/print member briefing, Real Estate Cyberspace Alert. In three taped interviews, Stuart Wolff, Bryan Mistele and Alice Held cover the issue of where to place listings from both a national perspective and the viewpoint of the individual Real Estate pro.
In the lead interview, Dr. Stuart Wolff, Chairman of the Board and CEO of RealSelect, Inc. reveals why and how Realtor.com has become today's dominant Web resource for both the Real Estate consumer and professional. According to Wolff, "The industry has done a good job of aggressively creating opportunity for Realtors by controlling Realtor.com - the primary source of Real Estate information on the Internet." He outlines how a Realtor can leverage business through savvy use of the site and the related tools it offers the 700,000 members of the National Association of Realtors. RealSelect is also providing unique interactive opportunity for the Commercial Real Estate arena through the newly launched site CommercialSource. Wolff reveals plans for expanded services to keep both Web sites ahead of national competition.
In the second Alert interview, the dynamic leader of Microsoft's MSN® HomeAdvisorï¿½, Bryan Mistele, gets right to the heart of the role Microsoft intends to play for Real Estate and the basic differences between HomeAdvisor and Realtor.com. " HomeAdvisor is a tool to help consumers understand and participate more closely in the Real Estate transaction," he says. Mistele goes on to explain how the site can be a business-building resource for Realtors rather than a threat to their central position in the buying and selling process. The keys to the usefulness of HomeAdvisor to Realtors and Brokers are a series of free professional tools designed to enhance your connectivity and improve your bottom line. Judging from other industries, Mistele believes there should be room on the Internet for several nationwide listing services. Already, HomeAdvisor carries more than half of residential listings; within a year, it aims to get 100% of US listings.
In the wrap-up member briefing, relocation specialist Alice Held of Coldwell Banker Success Realty gets back to the point of view of the Realtor on the front lines of Internet communication. "Information is what web site visitors want. Aim your creative attention at finding the fastest, most compelling way to get your visitors to feel they came to the right place," Held advises. She outlines the strategies she has pioneered on her award-winning web site and the innovative uses of technology that allow her to produce more and to provide better, faster and more efficient service. She also shares valuable insight on maintaining balance between employing technology and staying focused as a person. Held sums up her point: "Take as good care of your body and mind as you do of your equipment!"
The Real Estate Cyberspace Society provides its members with information on Real Estate technology issues and strategies, and a common meeting ground for professionals from all Real Estate specialties. Peckham announced that over 40 similar interviews are now posted at the Society's new "Real Estate CyberSpace Radio" at: www.REcyber.com/masters/audio.html. He invited the Real Estate community and the public to visit and listen to a selection of audio briefings there.
Information regarding the full interviews in the April release of The Real Estate Cyberspace Alert and membership in the Real Estate Cyberspace Society is available from Society headquarters by calling 617-523-4441 or by e-mail at email@example.com.