Real Estate CyberSpace Society
Nine Hawthorne Place, Suite 16L
Boston, MA 02114
John M. Peckham, III, Executive Director of the Real Estate CyberSpace Society released excerpts today from the Society's February audio/print member briefing, Real Estate CyberSpace Alert. In three taped interviews, Mark McKee, Scott Taylor and Dennis Galloway present strategies to real estate professionals for extending their exposure via the Internet.
In the lead interview, Mark McKee, author of Cyberprospecting- a guide to profiting with the Internet-gets right to the point of what the Web can do for the professional Realtor. "All agents are really in the business of marketing real estate services," he emphasizes. "Our goal is to generate a steady stream of customers ready to do business, and the Internet offers unprecedented opportunity." McKee suggests ways to apply effective marketing strategies on the Internet. His advice covers such areas as motivating people to come to your site, "e-farming" for qualified prospects and fine-tuning your site to satisfy the needs of your clients. As McKee sums up, "There is no point in having a web site if you don't use it to improve your bottom line."
The second Alert interview features Scott Taylor, Co-chairman and President of VirtualRelocation.com, a company whose comprehensive web site aims to give people a greater sense of control over the moving process. Although the site is consumer-driven, he explains why it is also a valuable venue for Realtors and affiliated professionals. Taylor tells Society members that one of the most powerful advantages of the Internet is easy, inexpensive access to quality information-a benefit that can level the field between small real estate players and much larger ones. Another secret of success is to apply Internet connectivity productively. He views VirtualRelocation and real estate professionals as complementary partners in servicing the relocation market, and he outlines three specific ways to use the VirtualRelocation web site professionally-and at no cost to the user. "These are qualified prospects walking through the door," Taylor points out. Savvy agents can draw on VirtualRelocation to enhance their own business.
In the wrap-up briefing, Dennis Galloway, the Senior Vice President of Partnership Services at ImproveNet.com, makes clear ImproveNet's goal to revolutionize the home improvement industry. Highlighting the essential link between home improvement/repair and the buying and selling of real estate, Galloway proceeds to identify key ways that agents can benefit from the ImproveNet web site, including opportunities for revenue-sharing. He also suggests an innovative addition to any agent's site that could become a rich source of leads. Galloway believes that use of the Web as a medium for gathering real estate-related information is gaining momentum. His primary advice to real estate professionals is "to stay up-to-date on what is going on with technology, and also ACT-start taking the opportunities on."
The Real Estate CyberSpace Society provides its members and the real estate industry with information on real estate technology issues and strategies, and a common meeting ground for professionals from all real estate specialties. Peckham explained that over 60 similar interviews are posted at the Society's "Real Estate CyberSpace Radio" at: www.REcyber.com/masters/audio.html. He invited the real estate community and the public to visit and listen to a selection of audio briefings there.
Information regarding the full interviews in the February release of The Real Estate CyberSpace Alert and membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-523-4441 or by e-mail at email@example.com.