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For Immediate Release September 1997

Real Estate Cyberspace Society Releases CyberBriefing On Internet Connectivity

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Briefings by Roald Marth, Michael Russer and Sanford Wallace

Boston, MA

John M. Peckham, III, Executive Director of the Real Estate Cyberspace Society released today key excerpts from the latest issue of the Society's bi-monthly publication, Real Estate Cyberspace Alert. The three featured taped interviews -- with Roald Marth, Michael Russer and Sanford Wallace -- shared a common focus on the "Age of Connectivity" made possible by the evolution of the Internet.

The lead speaker, Roald Marth, Superstar from Superstar Computing and the founder of multiple technology and training companies, warned Real Estate professionals that "the industry every year gets further behind the technological curve relative to the consuming public and professionals in other businesses." Every Realtor should at least be carrying and using a notebook computer on every presentation to plug clients directly into the Internet. He challenged RE professionals to become "technological activists" in order to keep pace with the "digital economy," and he detailed how brokers can create cyber offices to provide better and faster service to clients through today's connectivity options.

The second Alert interview presented Michael Russer, President and founder of Russer Communications and the national trainer who developed the highly acclaimed People- Centric approach to Internet training. Russer stressed the necessity for Real Estate companies to redefine corporate strategy. "Most companies see the Internet simply as another technology that they can put in place and go on to doing business....My position is that the Internet has caused a fundamental shift in the way business is being done." In advising individual Realtors to prospect using the Net, he explained how to use e-mail to change the dynamics of establishing relationships with potential clients. According to Russer,these specific Internet skills will make or break the success of Realtors in the next five years.

In the wrap-up member briefing, Sanford Wallace, the controversial pioneer of bulk e-mail advertising, explained how to apply the strategies and services of his company, Cyber Promotions, without tarnishing their professional image or risking e-mail retaliation. His contrasting "opt-in" and "opt-out" methods can be adapted for conservative as well as highly aggressive approaches. According to Wallace, "e-mail is the common denominator on the Internet." He outlined for Realtors how to harvest prime addresses from Internet sources and how to customize a powerful e-mail list for their own unique purposes.

The goal of the Real Estate Cyberspace Society is to provide information on Real Estate technology issues and strategies, and a common meeting ground for professionals from all aspects of the industry. Peckham invites the Real Estate community and the public to visit and use the Society's virtual office at

Information regarding the full interviews in The "Real Estate Cyberspace Alert" and membership in the Real Estate Cyberspace Society is available from Society headquarters by calling 617-523-4441.

Press Note: If you would prefer to receive releases via e-mail please send along your e-mail address to We will be happy to send you summaries of each bi-monthly Real Estate Cybersapce Alert briefing.

This and other news releases issued by the Real Estate Cyberspace Society are posted on the Internet at

For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736