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For Immediate Release April 2001

Real Estate Cyberspace Society Releases Briefings On How To Build Your Internet Security

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BOSTON, MASS. - The Real Estate CyberSpace Society released excerpts today from the Society's April audio/print member briefing, Real Estate CyberSpace Alert. In three taped interviews with John Tuccillo, Derek Olsen and Matthew Ferrara, Society members learn the latest techno-strategies for doing real estate business on-line, including critical ways to prevent Internet sabotage-a critical threat to all individuals and companies who use the Internet.

In the lead interview, John Tuccillo, one of the foremost real estate economists in the U.S. and author of the best-selling The Eight New Rules of Real Estate, explains how technology has brought real estate into the mainstream of business and changed the dynamics of real estate practice. "You've got to shift the way you intermediate in the real estate market," Tuccillo emphasizes. "It used to be, we provided information. Now it's got to be, we put information together and create knowledge." Tuccillo identifies the three key services through which agents add value for their customers and the related areas of competence agents must develop to be successful. Among the practical topics he explores are applying branding techniques in your practice and using strategic alliances to accomplish what you cannot do alone.

The second Alert interview is with Derek Olsen, a recent graduate of MIT's Center of Real Estate, whose special interest is the practical, productive applications of technology. The study he co-authored The Impact of E-commerce on Commercial Real Estate Brokerage, looks at commercial real estate, but many of its principles apply to the residential side, also. He defines the two basic models for e-commerce companies and illustrates each with the most successful player that is influencing traditional real estate firms. Olsen focuses on the issue of how Internet technology will affect the need for and the role of brokers/agents in six basic functions in the real estate transaction. He sums up his essential lesson for the industry in a few words: "Agents need to accept the fact that technology is going to change their jobs. They need to use the technology to make their day-to-day work life more efficient."

According to the Society's Executive Director, John M. Peckham III, The wrap-up member briefing on Internet security, with Internet technology educator Matthew Ferrara is one of the most significant and valuable briefings the Society has ever delivered to its members. member briefing on Internet security, with Internet technology educator Matthew Ferrara is one of the most significant and valuable briefings the Society has ever delivered to its members.

Everyone who uses the Internet is vulnerable to sabotage; even equipment besides PCs such as "hand helds" can be attacked. Ferrara takes a straightforward, practical approach to solving the problem of defending yourself. He explains clearly what the risks are-viruses, worms and hackers-and he proposes varying levels of defensive strategies to employ, some of which are free. In addition to naming his favorite protective software, Ferrara gives tips that are often overlooked on how to use it to best advantage. He also identifies the basic strategy that is the ultimate line of defense. To put the importance of Internet security into perspective for real estate practitioners, Ferrara says, "It would be pretty bad if you get a worm that harms your system, but it is going to be even worse if�your system sends it to a customer�and the last thing they see before their system crashes is your name."

The Real Estate CyberSpace Society, with membership in 25 countries, provides its 3,000 members in 90 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. Peckham announced that over 80 similar interviews are broadcast at the Society's "Real Estate CyberSpace Radio": The Society invites the real estate community and the public to visit and listen to a wide selection of audio briefings there.

Information regarding the full interviews in this release of The Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-523-4441, at or by e-mail at

For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736