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For Immediate Release October 2001

Real Estate Cyberspace Society Releases Briefings On Gathering Business From Internet Consumers

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BOSTON, MASS. -The Real Estate CyberSpace Society today released excerpts from the Society's October audio/print member briefing, Real Estate CyberSpace Alert. In three taped interviews, Bill Barrett, Matt Heinz and Tom Orsi prepare Society members to harvest profits from the Internet by meeting and exceeding the expectations of cyber-savvy consumers.

In the lead briefing, well-known technology trainer Bill Barrett describes the mentality of people who begin their search for information on the Web. "People in the Internet world want to remain anonymous until they find something they need." He goes on to explain how real estate professionals can respect this preference in the course of generating business for themselves. His talk to Society members is full of practical, "how-to" advice for attracting buyers and sellers and for streamlining the use of technology. "The cool thing about technology now is that you can be very selective," says Barrett. He illustrates how technology can be customized to fit the parameters of what buyers and sellers want as well as the style of the agent. Barrett identifies the hottest new device-and his own personal favorite-and directs members to a new spot on the Web that provides agents with a total technology solution. Because technology is ever changing, he also gives a list of tips for staying current.

The second Alert interview is with Matt Heinz, product manager for Microsoft's multi-award-winning site HomeAdvisor. Matt gives members his insight on the nature of the Internet consumer and how the Internet is changing the real estate transaction. "People online tend to be more affluent and more educated. They tend to be better buyers," Matt observes. He explains to members the value the Internet offers them for accessing quality consumers and for building a thriving business. He comments on how the Internet has impacted the real estate buying cycle. Heinz acknowledges HomeAdvisor's stiff competition and professes the belief that there is room in the marketplace for multiple home buying sites. He actually encourages agents to take full advantage of as many of the competing sites as possible. Of course, his focus is on ways to benefit from HomeAdvisor in particular. Heinz also looks ahead at the key trends that will transform real estate into the future.

In the wrap-up member briefing, Tom Orsi, president of, gives the Society an update on his company, which has emerged from bankruptcy to reposition itself as a resource dedicated to servicing the agent/broker community. He addresses mistakes of the past and outlines the company's plan to focus on the products that have been most popular with its professional real estate clientele. These include personal web sites, the PREP software suite and the e-Coaching product. For consumers, remains a major resource because of the extent of its home listings and the ease with which they can be searched. Orsi expresses confidence that the company can compete in its marketplace by providing Realtors with quality contacts and with unparalleled support for using services. "By improving our customer service and by being more responsive to our customer's needs, we're reestablishing our credibility," Orsi declares. "I believe we can show ourselves to be the provider of choice."

The Real Estate CyberSpace Society, with membership in 25 countries, provides its 4,000 members in 100 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. Peckham announced that over 90 similar interviews are broadcast at the Society's "Real Estate CyberSpace Radio": The Society invites the real estate community and the public to visit and listen to a wide selection of audio briefings there.

Information regarding the full interviews in this release of The Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at or by e-mail at

For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736