Real Estate CyberSpace Society
Nine Hawthorne Place, Suite 16L
Boston, MA 02114
John M. Peckham, III, Executive Director of the Real Estate Cyberspace Society released excerpts today from the Society's February audio/print member briefing, Real Estate Cyberspace Alert. In three taped interviews, Matthew Ferrara, Robert Neill and J.D. Kathuria advise members on ways to turn technological challenges into Real Estate business advantages as the turn of the century approaches.
The lead interview with Matthew Ferrara, one of the top Real Estate technology educators in the nation, focuses on the much-misunderstood Y2K problem - the potential failure of computers to interpret the year 2000 date correctly. "Many people don't realize that problems will begin to surface during 1999," he warns. Matt identifies what the issue is all about from a Realtor's point of view and gives members a checklist of what to look for and how to correct problems before they happen. Aside from the hardware and software aspects of Y2K, he points out that Realtors are vulnerable legally not only for what they do personally, but also for whom they select for professional support.
In the second Alert interview, Robert Neill, whose company web site serves as a valuable "Internet Gateway" providing cyber resources for the Real Estate industry, tells Realtors they must get connected. "Companies who are not on the Internet and aren't planning to get on the Internet will become obsolete. Because the Internet is such an important medium of communication, it is essential to any Real Estate company." Neill discusses ways to use the Net pro-actively to advance real estate professionals own business, and as a list server expert, provides pointers for accessing and using these powerful cyber tools.
The wrap-up member briefing introduced J. D. Kathuria and his innovative service Live Assistance. CyberMasters agree that an effective web site must have something happening/moving/changing on it. Kathuria offers Realtors a solution that brings real time human interaction to real estate web pages. He explains how the service not only captures leads, but also can be set up to screen them and to provide site visitors with immediate, customized information.
"Real Estate is rapidly becoming a 24-hour/7-day industry. Quick responses to inquiries will be critical to who captures business."
Kathuria encourages Real Estate pros to stay on the cutting edge of developing tools and strategies, but he also issues a caution about when to pace your use of technology to the general population.
Peckham announced that the April CyberSpace Alert will feature briefings by Stuart Wolff, Chairman & CEO, RealSelect's Realtor.com; Brian Mistele, CEO, Microsoft's HomeAdvisor.com and Alice Held, Associate Broker, Coldwell Banker Success Realty.
The Real Estate Cyberspace Society provides its members with information on Real Estate technology issues and strategies, and a common meeting ground for professionals from all Real Estate specialties. Peckham invites the Real Estate community and the public to visit and use the Society's virtual office at http://www.recyber.com
Information regarding the full interviews in the February release of The Real Estate Cyberspace Alert and membership in the Real Estate Cyberspace Society is available from Society headquarters by calling 617-523-4441 or by e-mail at firstname.lastname@example.org.