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For Immediate Release December 1999

Real Estate Cyberspace Society Releases 3 Briefings On High Touch Internet Connectivity


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John M. Peckham, III, Executive Director of the Real Estate Cyberspace Society released excerpts today from the Society's December audio/print member briefing, Real Estate Cyberspace Alert. In three audio interviews, Kevin Hickey, Jay Lucas and Pat Zaby educate Real Estate professionals in the use of powerful new web sites and software for marketing properties and their own services by creating high touch on the Web..

In the lead interview, Kevin Hickey, CEO of HomeBid.com, introduces his innovative, auction-oriented site that serves both the institutional and private residential markets. "What it comes down to is that we are all in a service industry, and HomeBid is centered around the consumer," he explains. Hickey proceeds to outline for Realtors how the site can be an important tool to build their business success. He expects that Realtors who use the Internet for quality information, speed and the chance to enhance their service can double or triple their volume. Where does he see technology taking the Real Estate industry? "We haven't started to touch on the efficiency yet that will happen inside our industry. This whole Internet phenomenon is here to stay, and it just continues to streamline our business!"

The second Alert interview features Jay Lucas, founder of the Commercial Investment Real Estate Institute's new "A Site to Do Business". This rapidly evolving web site for CCIMs is dedicated to merging the explosion of available databases on the Internet into a set of easy-to-use services to support CIREI members doing business online. In looking beyond the commercial Real Estate world, Lucas recommends A Site to Do Business as a model across the industry. "Every person in the Real Estate profession, no matter what part of the industry they are in, should be saying to the organized associations and groups they belong to, 'We want this. We need this. We want to have this available to us!'" Lucas also stresses the importance of technology education and identifies two key technology trends that have phenomenal practical potential for Real Estate professionals in every specialty.

In the wrap-up member briefing, the eminent and enduring Internet trainer Pat Zaby singles out the Internet as the root cause of the revolutionary change occurring in the Real Estate industry. To be prepared to meet the challenge of a new age of business, he recommends that Real Estate professionals learn what technology is capable of doing and apply it to their daily routines. In particular, he explains how his company's software system, PREP Suite 4.0, provides integrated programs designed to make business easier for Realtors and to make them look good in front of their customers. Zaby warns real estate professionals that technological efficiencies and competition from outside sources will reduce the number of Real Estate practitioners. However, he offers reassurance: "The agent who understands all the tools, who can add value to the transaction, will always have a place in the Real Estate business and will really thrive."

The Real Estate Cyberspace Society provides its members with information on Real Estate technology issues, tools and strategies, plus a common meeting ground for professionals from all Real Estate specialties. Peckham announced that over 50 similar interviews are now posted at the Society's new
"Real Estate CyberSpace Radio" at: www.REcyber.com/masters/audio.html. He invited the Real Estate community and the public to visit and listen to a selection of audio briefings there.

Information regarding the full interviews in the December release of The Real Estate Cyberspace Alert and membership in the Real Estate Cyberspace Society is available from Society headquarters by calling 617-523-4441 or by e-mail at admin@recyber.com.



For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736
E-mail: bostonjack@earthlink.net
Web: www.REcyber.com