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For Immediate Release April 2000

Real Estate Cyberspace Society Honors As Society Gold Product

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BOSTON, MASS. - The Real Estate CyberSpace Society today announced that has been selected as a Society Gold Product. According to John M. Peckham III, Executive Director " is a high impact marketing tool for Society members, as it's easy to use and provides a very cost effective method for real estate professionals to create their own virtual tours."

Peckham said that a on line booth is now open at the Society's On-Line Expo located at The Society's recommendations and other information appear at the booth along with a special offer for visitors.

J. L. Winn, Vice President of Marketing for, described as "a way for listing agents and buyer agents to create an immediate differentiation with their prospects. Using your own experience and sales skills is what makes a virtual tour a powerful marketing tool." Each VisualTour is as unique as the property and its surrounding neighborhood because it is a "Guided Virtual Tour". Winn states, "with up to 50 images per tour with text descriptions and even a 60 second voice narrative, the agent can put their creative touch on a home, a community, or even a multiple home tour for relocation clients. An agent can guide the prospect through ALL of the important features of a home and what it's like to live in that neighborhood."

What's really exciting for most agents is that each VisualTour is just $25 and can be actively marketing your listings the same day as your listing appointment. includes software, on-line services, and one-on-one training services to help agents use the technology quickly and confidently. "When our clients are in a competitive listing situation, they win every time over agents who use the $100 type of virtual tours. They simply tell the Seller, 'I can have your home's virtual tour on the Internet tonight.' " states Winn.

"We are proud to have received the Real Estate CyberSpace Society Gold Product Award and pleased to showcase to the real estate profession at our new booth at the Society's On-Line Expo. We're even including some professionally created sample virtual home tours and agent promotional presentations on diskettes for Society members when they purchase the Agent Starter Package."

The Booth at the Real Estate CyberSpace Society's On-Line Expo can be visited at Society membership information is available at 617-523-4441.

Information regarding the full interviews in the April release of The Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-523-4441, at or by e-mail at

For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736