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For Immediate Release December 1998

Real Estate Cyberspace Society Honors Lingstar's The Real Estate Pro's Internet Edge as Society GoldProduct.

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The Real Estate Cyberspace Society today announced that Lingstar has been selected as a Society Gold Product.

According to John M. Peckham III, Executive Director "Lingstar's Real Estate Pro's Internet Edge is the definitive guide to dramatically increasing the bottom line for real estate agents and brokers on the Internet. Peckham said that the Lingstar on line booth (#203) is now open at the Society's round the clock On-Line Expo. The Society's recommendations and other information appear at booth #203 along with a special Society offer.

Barbara Ling, author of The Real Estate Pro's Internet Edge, claims that the system was created to completely demystify Cyberspace in easy-to-understand, engaging language and teach agents all the benefits available to them via the Internet.

The system is broken down into 5 perfect-bound sections, each of them tailored towards a different aspect of Cyberspace.

Included sections are:

Beginners - introduces readers to what the Internet holds for them. Provides several key sites including free places to advertise homes, Real Estate resource sites, mailing lists and forums.

Advanced - shows how to use search engines effectively and find individuals looking for a real estate professional. Includes chapters on community sites, and consumer forums.

Honing Your Skills - Describes cool tools to create domain names, talks about available organizations and resources, trainers, and speakers.

Buying a Real Estate Pro's Web Site - How to be an educated consumer regarding web site creation. Elements to include in a good web site. How to locate skilled developers.

Marketing a Real Estate Pro's Web Site - Free resources to improve your rankings in search engines. Win-win techniques for getting your site known by your targeted audience. Cool tips on exchanging links.

Also included is an audio cassette that describes Internet real estate techniques and a CD-ROM that has over 800 links of importance to real estate professionals. Ling states that the system CD-ROM is a unique and useful tool.

"Everyone wants to find usable web sites for real estate," she said. "These links are *importable* into browsers, meaning users will have them listed in their own personal bookmarks or Favorites directory. CD-ROM Sub-categories include regional home selling (NJ, for example, has over 10 sites listed including, Maine has The Maine Real Estate Property Tool kit at, etc) and free places to list homes (,, to name a few). Real estate web site resources, newsletters, organizations, forums, commercial / residential / agricultural / luxury / historic resources.

Additionally, hundreds of dollars' worth of discounts from prominent real estate vendors like Best Image web site design, Real Data, and Ralph Roberts are included.

The separate Broker's Edition has additional modules for teaching brokers how to honorably recruit superstar agents on the Internet, create Internet publicity campaigns, and network effectively with recruiters (who are bombarded with relo opportunities every day). Brokers also receive the right to copy the bookmarks for 20 of their agents, and reprint an included Internet training class to give their agents training in using the Internet to increase sales and productivity.

Additional information on Lingstar is available at or 732-203-1194.

The Lingstar Booth (#203) at the Real Estate CyberSpace Society's 24 hour On-Line Expo can be visited at

Information regarding membership in the Real Estate Cyberspace Society is available from Society headquarters at 617-523-4441.

For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736