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For Immediate Release November 1997

Real Estate Cyberspace Society Announces Briefing Defining CyberTrends and Strategies For 21st Century Success

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Boston, MA

John M. Peckham, III, Executive Director of the Real Estate Cyberspace Society announced today the three noted CyberMasters who headline the latest issue of the Society�s bimonthly audio/print member briefing, "Real Estate Cyberspace Alert". Tom Dooley, Ron Rothenberg and David Weissman combined their expertise as Real Estate professionals and technological visionaries to keep members up-to-date on the emerging Real Estate trends and high-tech strategies that will define the future of the industry.

In the lead briefing, Tom Dooley, futurist author and CEO of TWD & Associates, ranks technology and cyberspace as the most profound Real Estate trend ever, unique in its impact all the way down to the level of consumers. Looking out to 2005, he sees a pattern of dominance by national players, but he tells why and how Real Estate managers and individual Realtors can maintain a viable role in a transformed industry. "The successful Agent of the future...realizes that tools are there to be used," he says. "Certainly Cyberspace� is a great tool, but the Agent still must be a craftsman and use that tool effectively."

In the second Alert briefing, Buyer Agent and software expert Ron Rothenberg introduced Society members to cutting edge devices and software that can be immediately applied to save Real Estate professionals time and money. According to Rothenberg, increased automation can be most helpful in streamlining the labor-intensive, paperwork aspects of the business. "There�s a lesson there for Real Estate � with the right tools, you can get your clients to do a lot of your hard work for you."

In the the third member briefing, David Weissman, a principle of REdirect, an Internet service company for the commercial Real Estate industry, wraps up with a practical focus on how Real Estate professionals can coordinate e-mail and web page efforts. He enumerated which emerging high-tech techniques will become the common tools for future deal making and lists ways to make a Real Estate web page effective. Commenting on the future, Weissman says, " The relationship aspect [of RE transactions] will be much stronger." The successful players will be those who use technology to better serve their clients.

The Real Estate Cyberspace Society provides information on Real Estate technology issues and strategies, and a common meeting ground for professionals from all aspects of the real estate industry. Peckham invited the Real Estate community and the public to visit and use the many services of the Society�s virtual office at

Information regarding the full interviews in "The Real Estate Cyberspace Alert" and/or membership in the Real Estate Cyberspace Society is available from Society headquarters by calling 617-523-4441 or at .

For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736