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For Immediate Release June 1999

Real Estate Cyberspace Radio Briefing With NAR President - Realtors Are Not Toast!


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The Real Estate CyberSpace Society's Real Estate Cyberspace Radio has released an in depth interview with NAR President Sharon Millett, President of the 700,000 National Association of Realtors (NAR).

"Despite all of the dire predictions a couple of years ago, Realtors are not toast!" Millett declares in her interview with host John Peckham. She explained that technology is an exceptional opportunity for Realtors because organized Real Estate, under the leadership of the National Association of Realtors®, is responding with online programs to reinforce it's members' market place share. Millett explicitly lays out the organization's commitment to technology and explains how NAR plans to be a continuing player in controlling the destiny of the industry.

The Cyber-savvy NAR President observed that shifting paradigms make the industry exciting and full of opportunity for real estate professionals. Commenting on the newly announced HomeGain that caters to sellers as opposed to the more conventional buyer oriented web site, she observed that this technique is representative of these changing approaches to market share. "It's one more piece of the puzzle. From time to time different kinds of marketing ideas come up --- they come and they go. HomeGain will either succeed and take a piece of the market or won't be here in two years!"

She addresses the central role of the NAR's web sites Realtor.com and CommercialSource and identifies what she believes to be the most exciting aspect of Internet connectivity for Realtors. Never losing sight of the need for human interaction in Real Estate practice, Millett sums up the impact that technology will have: "I see technology lifting the industry and making us all strive to work at a new level in the future."

In a second Real Estate CyberSpace Radio interview, Judy McCutchin, a Re/Max Certified Residential Specialist, who derives much of her luxury home business from the Internet, also emphasizes the synergy between technology and personalized service. "The more automated your business, the more time you have to spend with your clients!" McCutchin explains how her everyday use of technology keeps her business highly systematized. She shares her favorite software and hardware tools as well as some of her creative ways of applying technology with a personal touch. The Internet has allowed her to reach a global market and given her an edge in getting relocation leads. McCutchin's ultimate advice to Realtors is to "let your imagination run away with you as far as how technology can help you be more productive."

In the wrap-up interview, James Young, President of the Jameson Group - a progressive Real Estate services firm, takes a look at Real Estate transactions from a scientific point of view and shows how the traditionally cumbersome, paper-intensive transaction is being transformed to a streamlined, digital process. "If you as an individual or your company is not behaving digitally in the next five years, you're not going to be competitive. It's not about computers any more." Young explains what Realtors can accomplish with tools already on the market and introduces them to innovations soon to be available. These new developments in consumer electronics will accelerate use of the Internet faster than ever before and make digital transactions commonplace. Young advises both Commercial and Residential Real Estate professionals how to get ready for the new age of business.

The Real Estate Cyberspace Society provides its members with briefings on Real Estate technology issues and strategies and a networking platform for professionals from all real estate specialties. Peckham announced that over 50 interviews with cyber savvy real estate professionals are now featured at the Society produced Real Estate CyberSpace Radio. He invited the Real Estate community and the public to visit and listen to a selection of audio briefings there.

Information regarding the full interviews in the June release of The Real Estate Cyberspace Alert and membership in the Real Estate Cyberspace Society is available from Society headquarters by calling 617-523-4441 or by e-mail at admin@recyber.com.



For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736
E-mail: bostonjack@earthlink.net
Web: www.REcyber.com