Real Estate CyberSpace Society
Nine Hawthorne Place, Suite 16L
Boston, MA 02114
Real Estate CyberSpace Radio (RECR) today released excerpts from their June briefings. In three interviews, Andy Rathbone, Cary Chessick and Jack Herrington acquaint listeners with innovative tech tips and tools for working smart and expanding business.
In the lead interview, national best-selling tech writer Andy Rathbone-author of the Windows for Dummies series-applies the nitty-gritty advice from his latest book, PCs: The Missing Manual to the practice of real estate. In plain language, he addresses the challenges that agents who use a computer are bound to encounter. His topics range from upgrades to digital cameras, security and the Internet. He discloses, for example, the easiest upgrade to a PC or laptop that makes the biggest difference, his favorite hint for using digital cameras and the quick fix that should always be tried first for a computer problem. One of Rathbone's areas of emphasis is the importance of having a backup strategy. In talking about hard drives dying, he notes, "It's not a question of whether they will; it's a question of when!" He tells how to be prepared for a crash, and he adds other top tips for using technology and directs listeners to his favorite resources on the Web.
In the second interview, Cary Chessick, CEO of Restaurant.com and DiningDough.com, gives advice on how to create client gold on a paper-thin budget He focuses on one of the newest benefits for Real Estate CyberSpace Society members-the Dining Discount program, which is based on his company's unique marketing arrangement with over 7,000 restaurants across the nation. The program can be used by members to impress new contacts and build lasting rapport with clients at very low cost. In fact, the Dining Discount can be put to good personal use as well. Chessick outlines how members go about getting certificates and how recipients go about redeeming them for discounts at their own choice of a restaurant or for goods and services from a wide range of Restaurant.com affiliates-leading vendors of such desirables as wine, cigars, steaks, lobsters, flowers and more. Chessick puts the Dining Discount program in the broader context of using the Internet creatively. He distinguishes between professionals who ignore technology and those who embrace it. "Those who spend the energy and effort with a computer to learn what is out there can take advantage of it."
The wrap-up briefing with podcasting expert and author Jack Herrington reviews the "how-tos" for incorporating the hot, new technologies of podcasting and blogging into your real estate marketing strategy. Herrington begins with a simple explanation of what podcasting is and then runs through the steps for putting media files (audio and video) on the web for access by your own subscribers. He shares some very good news: "Podcasting is relatively inexpensive-nearly free if you use some of the free tools." Herrington lets his listeners in on the secret of which free tools are the best. He also explains how these tools can be used in combination and how podcasting and blogging can be used jointly to leverage their impact. Sensitive to the demands of the bottom line, Herrington goes beyond the technicalities of setting up blogs and podcasts to provide tips for successfully promoting these efforts to a targeted audience.
Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 29 countries, the Society provides its 9,000+ members in more than 120 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. The Society provides over 120 similar interviews at "Real Estate CyberSpace Radio": www.REcyber.com/masters/audio.html and invites the real estate community and the public to visit and listen to a selection of briefings at RECR.