Real Estate CyberSpace Society
Nine Hawthorne Place, Suite 16L
Boston, MA 02114
Real Estate CyberSpace Radio (RECR) today released excerpts from their August briefings. Interviews with three experts having contrasting backgrounds-Judy McCutchin, Roman Mica and Ryan Roslansky-highlight the wide range of high-tech tools and services available to today's real estate practitioners. Their consensus of opinion is that the Internet is a natural springboard for success in real estate.
In the lead briefing, Dallas residential specialist Judy McCutchin, one of the top-producing agents in the country, delivers her message about real estate opportunity with such enthusiasm and optimism that anyone listening comes away feeling energized as well as informed. McCutchin explains how she and her staff of three (none of whom are tech-wizards) have organized all of their office routines to take full advantage of technological support. The result frees McCutchin to focus on what is most important and what she enjoys most, interacting with clients. "The reason we use the technology is so that we have a more high-touch connection with people," she emphasizes. The backbone of her operations is her innovative web site. McCutchin also itemizes a useful collection of Internet tools that increase productivity, including several that make working from locations remote from the office a breeze. McCutchin is in the forefront of recognizing the value of virtual assistants, and she offers advice on where to find them and how to use them effectively.
The second briefing is with Roman Mica, successful real estate/Internet entrepreneur and president of eMailaCard. Mica is very direct in identifying the core concept of his company: "Use the lowest common level of technology to the highest level of good." He outlines how eMailaCard's services to the real estate industry-online greeting cards, brochures and newsletters-help agents save time and increase revenues. Mica points out to listeners that marketing a professional web site is just as important as having one, and eMailaCard offers effective ways to make your own web site stand out. He also gives a series of tips for effectively using technology in general, including a clever idea that can streamline your handling of unwanted email. According to Mica, the best tip for getting started in real estate is to spend enough on technology to get set up properly; you have to invest some time and money to become a top-producer.
In the wrap-up briefing, Ryan Roslansky, senior producer of Yahoo! Real Estate, introduces this relatively new venue in the real estate classified field. In essence, says Roslansky, "We've created a comprehensive suite of tools and services to allow users to come to find a house and make it their home." Real estate professionals can key into the power of Yahoo! in a variety of ways, which Roslansky makes clear. One major advantage is exposure to the vast audience that comes to the Yahoo! network for its many services. Realtors themselves can utilize Yahoo! Yellow Pages, Search Engines & Directories, Express, GeoCities and Mail in addition to Yahoo! Real Estate. Roslansky sees other web sites in the real estate arena as being more complementary than competitive to Yahoo! He recommends to professional listeners that they have a presence everywhere they can on the Internet.
Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 26 countries, the Society provides its 5,000+ members in more than 100 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. Peckham announced that over 100 similar interviews are broadcast at the Society's "Real Estate CyberSpace Radio": www.REcyber.com/masters/audio.html The Society invites the real estate community and the public to visit and listen to a selection of briefings at RECR. Information regarding the full interviews in this release of the Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at www.REcyber.com or by e-mail at admin@REcyber.com.