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For Immediate Release June 2003

Real Estate CyberSpace Radio Releases Briefings on Technology Tools for Enhancing Productivity

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Real Estate CyberSpace Radio (RECR) today released excerpts from their June briefings. In three interviews, tech-tool experts Jerry Rossi, Bob Behrens and Gary Hall focus attention on strategies for real estate practitioners in all fields to improve their success and efficiency.

In the lead briefing, Jerry Rossi, a veteran in real estate sales and a leading teacher and consultant to the industry nationwide, establishes the theme that technology is the single key to managing marketing, communication, service and personal life style. He views technology as so important to the industry that he encourages real estate offices to be proactive in pushing reluctant agents into using technology. "People don't do what you expect," he cautions brokers. "They do what you inspect." Rossi lays out the minimum standards of performance and sets higher, achievable goals. He makes the point that even top-producing agents sometimes fail to use technology as effectively as possible and thereby wind up unnecessarily "working harder than they ever worked before." To spare them that fate, Rossi gives listeners money-saving and time-saving technology tips. One of his practical lessons is how to use Internet resource to achieve optimal placement with search engines.

The second briefing is with Bob Behrens, 2003 National President-elect of the CCIM Institute and president of RE/MAX Commercial in Denver. Bob brings listeners up to date on all the new CCIM commercial ntrepreneurial initiatives, including the organization's web site-the Site to Do Business-and the new CCIMNet Commercial Exchange. Behrens explains, "The plan is to have people in the industry think of the CCIM Institute as the place to go for comprehensive resources to support global commercial/investment transactions." He tells how that vision is becoming a practical reality and how even non-CCIM members can benefit from the new tools that the Institute has in place. The database, for example, originally designed as a proprietary tool, is now intended to become the biggest and best database open to all. Behrens introduces a special opportunity for new people to come into both the exchange and the Site to Do Business in one integrated step. As the new initiatives gain momentum and critical mass, Loopnet and Xceligent may find the Institute to be serious competition. Behrens reveals what the Institute sees as its competitive edge.

In the wrap-up briefing, cyber-trainer Gary Hall examines a comprehensive list of strategies to get the most benefit from email with the least effort and the least risk. He begins by identifying the concept of "unlimited email addresses" and explains why this is his favorite email tool. He suggests several anti-spam strategies, including some ingenious ways to avoid having your email address harvested by spammers in the first place. Hall also addresses what is perhaps the most serious problem associated with email-the risk of viruses. "People tend to think that viruses come through attachments, but just opening email or even viewing a message in the preview pane is potentially harmful," Hall warns. He advises Society members on how to reduce the risk of viruses by using an effective free product and by following a step-by-step screening strategy. He also identifies an invaluable product that backs up every aspect of the most commonly used email software as well as your Favorites list in Internet Explorer.

Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 28 countries, the Society provides its 5,000+ members in more than 100 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. Peckham announced that over 100 similar interviews are broadcast at the Society's "Real Estate CyberSpace Radio": The Society invites the real estate community and the public to visit and listen to a selection of briefings at RECR.

Information regarding the full interviews in this release of the Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at or by e-mail at

For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736