Real Estate CyberSpace Society
Nine Hawthorne Place, Suite 16L
Boston, MA 02114
Real Estate CyberSpace Radio (RECR) today released excerpts from their August briefings. In three interviews, Bill Barrett, John Helmering and Jerry Rossi present the latest Internet marketing strategies being used by savvy real estate agents. They focus on practical tips that can benefit any real estate professional.
In the lead interview, real estate educator Bill Barrett shares his insights on "the easiest and newest technologies to increase business and decrease stress." He emphasizes that constant communication with buyers and sellers has always been the foundation of good marketing and good listing service, and the Internet has opened more efficient and more effective ways to reach consumers. Among the examples he cites is a powerful MLS strategy. It is available on most MLS web sites at no extra charge but is overlooked by a surprising number of agents. Barrett suggests specific email techniques and Internet services that can be used to impress clients and prospects, including high-tech, low-cost tricks for showcasing properties. His ideas cover the gamut from building a better email list and recruiting sellers to connecting with buyers and keeping up with past clients. Even Barrett's recommendations of fun web sites have a creative business twist with potential to increase an agent's bottom line.
In the second interview John Helmering, a practicing agent/broker and blogging expert discusses his own experience that led him to a cutting-edge business solution. Helmering defines the concept of "Web 2.0" and explains how it is relevant to real estate professionals today and going into the future. "Agents who were used to keeping information to themselves…are now able to share information through blogging, through podcasting and through social networking [online]," he says. Helmering tells agents how to apply these Internet techniques for business advantage. His company's services in these areas provide extra benefits to make users more competitive with even the biggest corporate players in the industry. The key to competing successfully is what he calls "findability." Besides his own company, he also shares other Internet resources for forward-looking real estate pros. To illustrate how Web 2.0 can work for real estate, Helmering describes the most interesting deal that has come to him as a result of his own blog site.
In the wrap-up briefing, real estate trainer Jerry Rossi advises listeners on harnessing the power of the Internet to make their business "grow up in a down market". He is a champion of free and low-cost strategies. According to Rossi, "Real estate agents are this huge target…Everyone who is selling passive marketing is shooting at you." He emphasizes that marketing does not have to be expensive to be effective, but it needs to be active. He gives a rule of thumb measure for determining if marketing strategies are worthwhile. Among his practical tips are creative, active ways to drive traffic to a web site. Rossi explains the concept of "spatial repetition" and a cost-effective method to use it. He also tells defines "third level domain" and illustrates how a third-level-domain technique can be cleverly used to promote one's own web site.
Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 29 countries, the Society provides its 10,000 members in more than 120 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. The Society provides over 120 similar interviews at "Real Estate CyberSpace Radio": http://www.REcyber.com/masters/audio.html and invites the real estate community and the public to visit and listen to a selection of briefings at RECR.
Information regarding the full interviews in this release of the Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at www.REcyber.com or by e-mail at admin@REcyber.com.