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For Immediate Release April 2004

Real Estate CyberSpace Radio Releases Briefings on Preparing Your Business for the Future


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Real Estate CyberSpace Radio (RECR) today released excerpts from their April briefings. In three interviews, Jim Young, Alice Held, and Michael J. Russer look into the future of the real estate industry and advise real estate professionals how best to prepare for the challenges of the twenty-first century.

The lead briefing is with Jim Young, founder of the giant commercial real estate technology show Realcomm. Young delivers a wake-up call to the industry based on his recent trip to real estate centers throughout Asia, where the future has already arrived. He sees Asian technology being 5-7 years ahead of the U.S. "Business leaders who…just continue to do what they've done for the last 20 years are quickly-I predict as soon as 36 months-going to find themselves in a terribly uncompetitive position." Young draws an exciting picture of the large, technologically advanced projects he visited abroad. He also explains why American achievement is lagging and suggests what could accelerate necessary change. Realcomm continues to focus on the tremendous potential for efficiency with technology, and Young presents how integrated tech tools and systems are resulting in a whole new way to operate buildings and real estate companies. He identifies the most significant technology developments underway, including a multifaceted description of how "intelligent building" is transforming real estate.

In the second interview, veteran residential agent Alice Held of RE/MAX Excalibur in Scottsdale, Ariz., focuses on two related real estate business issues that most RE professionals fail to address-having a business plan in general and an exit strategy in particular. Her point is that a real estate agent is not only able to generate commission income for many years but also can potentially reap a handsome sales profit by selling the business when the agent is ready to move on. Without adequate preparation, however, the business will not sell for maximum value. "Attempting to sell your business on short notice," she notes, "means you're not in control of the sale." Held outlines how an agent can establish an effective exit strategy, what factors should be included in the planning and what resources are available for help. She also shares a series of tech tips that save her the time she needs to address the planning issues.

In the wrap-up briefing, Michael Russer, or "Mr. Internet" as he is widely known, brings listeners up to date on the new ways to utilize virtual assistants (VAs) in this ever-evolving virtual world. He portrays VAs as an effective solution for real estate practitioners in bridging the gap between staying focused on working with people and taking full advantage of technological advancements. According to Russer, "[The VA movement] is changing the way small business is being done….Whether they are real estate agents, insurance agents, financial planners, attorneys, doctors, you name it, now they have the ability to tap into the talent they otherwise wouldn't have." In comparing working with onsite assistants to working with VAs, Russer points out the significant advantages of the new trend. He outlines what VAs can handle and how best to work with one. In fact, he suggests that working with more than one might be even more effective. Among his practical tips are resources for real estate practitioners to find good VAs.

Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 29 countries, the Society provides its 6,000+ members in more than 100 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. Peckham announced that over 100 similar interviews are broadcast at the Society's "Real Estate CyberSpace Radio": www.REcyber.com/masters/audio.html The Society invites the real estate community and the public to visit and listen to a selection of briefings at RECR.

Information regarding the full interviews in this release of the Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at www.REcyber.com or by e-mail at admin@REcyber.com.



For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736
E-mail: bostonjack@earthlink.net
Web: www.REcyber.com