Real Estate CyberSpace Society
Nine Hawthorne Place, Suite 16L
Boston, MA 02114
Real Estate CyberSpace Radio (RECR) today released excerpts from their December briefings. In three interviews, Internet marketing experts Mike Barnett, Dennis DeAndre and Wynne Achatz share strategies for using the Internet to attract real estate consumers, facilitate service and boost bottom-line profits.
In the lead briefing, Mike Barnett, vice-president of technology at Internet Crusade and an internationally known expert in real estate technology, gives Society members advice well beyond the basics on using the most powerful e-tool at their disposal. His primary message in a nutshell is that "people need to take control of their email!" Barnett defines the difference between clients and servers and emphasizes how these two elements can best be integrated to facilitate powerful email functions. One major issue he addresses is spam-especially how to control that unsolicited email. "If you believe that nobody should determine for you what email you should or should not get, consider becoming your own postmaster," Barnett suggests. He outlines an easy way to do that by using a cost-effective product that can also assist in setting up drip systems and action plans and in managing your own listserver. "The Internet was designed around communication," he says. "Realtors will win if they focus that communication capability to benefit their marketing."
The second briefing is with Dennis DeAndre, chairman and founder of LoopNet. He is now a deliverer of real estate services but had his start as a commercial broker. DeAndre highlights the value of MLSs for both the Residential and Commercial sides of the industry. "Compared to two years ago, there is less hype and more substance with the Internet," he says. DeAndre looks at the present status of real estate tech tools and acknowledges that "industry-wide, quality products are no longer available for free." However, on the bright side, he observes, "Customers of tech companies can trust more of what they hear and look forward to better quality services." He explains how the present and planned services of LoopNet are geared to helping Commercial professionals gain time and efficiency. Those advantages lead to more energy being spent on the value-added services of client contact and negotiation that mean bigger profits.
In the wrap-up briefing, CyberStar broker and real estate coach Wynne Achatz shares her business-building e-secrets. She focuses on ways that she uses her powerful web site to market her properties and to generate a continual flow of leads. Her strategies for tracking and following up leads have led to a doubling of her business production since 1998, and about three-quarters of her business originating from the Web. Achatz says, "The sequence is to maximize your Web exposure, to get web site visitors involved in your site…and finally to respond quickly with the information they want." She reviews the resources and support services that she finds most helpful and also shares her strategy for managing a whopping 1000+ email messages per day.
Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 25 countries, the Society provides its 5,000+ members in more than 100 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. Peckham announced that over 100 similar interviews are broadcast at the Society's "Real Estate CyberSpace Radio": www.REcyber.com/masters/audio.html The Society invites the real estate community and the public to visit and listen to a selection of briefings at RECR. Information regarding the full interviews in this release of the Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at www.REcyber.com or by e-mail at admin@REcyber.com.