Real Estate CyberSpace Society
Nine Hawthorne Place, Suite 16L
Boston, MA 02114
Real Estate CyberSpace Radio (RECR) today released excerpts from their April briefings. In three interviews, Jack Teems, Chris Frerecks and Nancy Michaels cover the latest Internet tools for real estate professionals to use to improve their business efficiency and augment success with clients.
In the lead interview, Jack Teems, the man behind the widely followed web-letter “Neat Net Tricks,” offers his favorite online resources for everything from the best anti virus software to the latest navigational tools for travel. His intention is to distinguish between web tools that are truly useful and those that are a waste of time. Teem’s lighthearted, straightforward advice presents listeners with many practical, easy-to-use tips that can be applied to business as well as personal situations. Nothing is more essential to both realms than his advice on basic computer security. Teems explains what is needed for the first line of computer defense and recommends the online resources to achieve it. Carrying the “protection” theme even further, he tells how to defend against identity theft and how to navigate online anonymously. Some of his most useful tips for doing real estate business involve ways to improve written communication through services that retrieve and forward regular mail and email, and that track the opening of email messages and links. Adding even more to his appeal, Teems declares, “Truthfully, I like the word FREE!” Most of his tips are not only effective but also available at no cost.
The second interview with Chris Frerecks, an expert in emerging technologies, deals with the latest blogging strategies. “A blog is a kind of web site that is a very fast way for non-IT people to create and distribute timely and informative content on the Web,” says Frerecks. He shares the secrets of what kind of blog content leads to success with online consumers and offers advice about taking responsibility for blog postings. Frerecks also shares tips for getting started with a blog and alerts listeners to some drawbacks of relying on free blogging services. He draws distinctions between web sites and blogs, and reveals ways in which the two entities can complement one another. One of his most important topics is the relationship between blogs and search engines. A key challenge for real estate pros who have blogs is to get them recognized by search engines. Frerecks explains that the process search engines use to find and screen content is continually evolving. He recommends the most up-to-date strategies for bloggers to attract the attention of search engines as well as mistakes to avoid being overlooked. Teems also addresses other ways to gain blog recognition.
In the wrap-up briefing, Nancy Michaels tells how to boost business with a client-building e-zine. Her message blends elements of the old and the new. She reminds listeners of the universal truths of marketing what she explains as V-C-R. But she also acknowledges that technology has advanced marketing efforts and the way agents market to their client base. The tech tool she focuses on is the e-zine. “E-zines give people a visual, concrete way of thinking about what it is you can potentially do for them,” she advises agents. She suggests how an e-zine can be used for marketing to target audiences in a very cost-effective way. Drawing on her own experience with an e-zine, Michaels passes along tips to make a publication appealing to recipients and strategies for getting people signed up to receive it. She warns about not being overly technical or overly concerned about perfection. What is most important is to get something into circulation!
Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 29 countries, the Society provides its 10,000+ members in more than 120 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. The Society provides over 120 similar interviews at "Real Estate CyberSpace Radio": http://www.REcyber.com/masters/audio.html and invites the real estate community and the public to visit and listen to a selection of briefings at RECR.
Information regarding the full interviews in this release of the Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at www.REcyber.com or by e-mail at admin@REcyber.com.