Real Estate CyberSpace Society
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Boston, MA 02114
Real Estate CyberSpace Radio (RECR) today released excerpts from their new February briefings. In three interviews, real estate Internet experts Randy Eagar, Doug Curry and Judi Wolfson coach listeners on ways to use Internet tools to improve their real estate productivity.
In the lead briefing, Randy Eagar, president of Computer Camp Technology Training, takes a straightforward approach to "eliminate the confusion" about tech tools for real estate agents. According to Eagar, "Technology can be reduced to a few core components that are easily understood." He explains that after grasping the basics, agents have the curiosity and confidence to learn much more. Eagar lays out the main technology components for real estate and offers advice about establishing an online presence and selecting the right products and services for conducting business. His primary measures are whether a tool is truly useful and practical. He names his current favorite PDA but issues a caution about it. He also renders an opinion based on his experience about laptops versus desktops. Eagar is particularly enthusiastic about virtual tours and gives members a series of tips about producing their own. In the next two to three years, he sees the difference between the "Haves" and "Have-Nots" increasing-agents who are comfortable with technology will be way ahead in productivity and income.
The second briefing is with Doug Curry, co-founder and CEO of Xceligent, a company that builds commercial real estate exchanges. Curry focuses on the importance of bringing the commercial market down to its local roots to take advantage of the kind of localized control that the residential market has achieved through MLS systems. Curry draws enlightening comparisons between Commercial and Residential regarding the needs, attitudes and processes of brokers and agents. He also differentiates Xceligent from its formidable competition. The goal of his company is to bring Commercial brokerage communities together to maintain control of their data at the local level and to share best practices nationally so that a standardized dataset might one day be possible. Once a complete and smooth flow of commercial information is possible, Curry says that "brokers can focus on what they do best, which is being a market analyzer rather than a market aggregator."
In the wrap-up briefing, agent and real estate coach Judi Wolfson shares the secrets of her success in reducing the time she spends on her business while increasing her volume and, of course, her bottom line. She focuses on her extensive use of the Internet to market herself and her properties as well as to facilitate the entire transaction process. Judi gives tips on sorting out good leads and ways to follow them up effectively and efficiently. She itemizes her favorite Web-based resources for such things as website design, transaction services, autoresponders and software downloads. In looking to the future, Judi identifies what she sees as "the biggest challenge for brokers and owners of real estate businesses" and offers a new tool as a practical solution.
Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 25 countries, the Society provides its 5,000+ members in more than 100 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. Peckham announced that over 100 similar interviews are broadcast at the Society's "Real Estate CyberSpace Radio": www.REcyber.com/masters/audio.html The Society invites the real estate community and the public to visit and listen to a selection of briefings at RECR. Information regarding the full interviews in this release of the Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at www.REcyber.com or by e-mail at admin@REcyber.com.