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For Immediate Release August 2006

Real Estate CyberSpace Radio Releases Briefings on High-Tech Solutions to 21st Century Challenges


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Real Estate CyberSpace Radio (RECR) today released excerpts from their August briefings. In three interviews, Dirk Zeller, Troy Allen and Albert Clark discuss ways that Real Estate professionals can employ the latest in tech tools and strategies to solve common problems on both a business and personal level.

In the lead interview, national Real Estate Champion Dirk Zeller boldly announces that competition in the real estate marketplace is stronger than ever. He notes that sales numbers have moved off record levels. "At the end of the day," says Zeller, "if you want to grow your business as an agent, …you're going to have to take transactions from somebody else!" His advice for success focuses on ways that tech-savvy agents can differentiate themselves in a changing marketplace by delivering fundamental services with up-to-date pizzazz. For example, his strategy tips for maximizing benefit from the Internet are intended to help listeners present themselves to consumers in the most compelling way. Zeller identifies "interlopers" or "lead terrorists" as one of the biggest challenges to the industry, and he tells how agents and brokers can take back control over lead generation and conversion.

The second interview with identity theft expert Troy Allen from Kroll Worldwide educates listeners on this growing and potentially devastating crime that threatens everyone who has a name and a Social Security number. He distinguishes between true identity theft and the more common "current account takeover," outlining what needs to be done to address each type of problem. According to Allen, "Criminals have figured out that identity theft is easy to commit, hard to detect and incurs very small penalties, so it is happening much more than the public realizes." It has risen to the level of organized crime with groups stealing identity data en masse. The consequences for identity theft victims can be severe and long-term. Allen provides tips to reduce exposure to identity theft as well as some reliable resources for information and self-help. However, finding out that you have been victimized and then correcting what has been done are both difficult tasks. Kroll offers hands-on identity restoration services to consumers after the fact, but Allen also explains the more comprehensive Kroll ID theft services/monitoring program available to members of the Real Estate CyberSpace Society at a special low fee.

In the wrap-up briefing, Albert Clark, founder and CEO of realPING LLC, presents a cutting-edge tool that empowers agents to deliver service way beyond consumer expectations. Clark points out that because of the ease and speed of the Internet, "[consumers] expect professionals they deal with to be available to answer questions at a moment's notice." The first responder tends to win the client, so brokers and agents have to pay attention to this marketplace demand. The realPING Push to Talk Now service offers the necessary competitive edge. Clark explains the practical details of how the service works through a web site to connect visitors immediately and personally to agents themselves or their surrogates to get questions answered. He elaborates on the ways the service can be customized and how it exceeds what other voice-over-Internet-protocol companies offer. Clark also emphasizes that Society members can enroll for a substantial discount on setup and monthly rate.

Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 29 countries, the Society provides its 9,000+ members in more than 120 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. The Society provides over 120 similar interviews at "Real Estate CyberSpace Radio": www.REcyber.com/masters/audio.html and invites the real estate community and the public to visit and listen to a selection of briefings at RECR.

Information regarding the full interviews in this release of the Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at www.REcyber.com or by e-mail at admin@REcyber.com.



For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736
E-mail: bostonjack@earthlink.net
Web: www.REcyber.com