Real Estate CyberSpace Society
Nine Hawthorne Place, Suite 16L
Boston, MA 02114
Real Estate CyberSpace Radio (RECR) today released excerpts from their October briefings. In three interviews, Pat Zaby, Jeff Turner and Colleen Sheridan present the latest tools and strategies for real estate pros interested in improving their efficiency and their bottom lines.
In the lead interview, international real estate trainer and software developer Pat Zaby shows how to use technology to boost productivity. He notes from a practical standpoint, "Most people get Microsoft Office when they buy a computer, but they just don't know what it will do to help them run their business." He demonstrates the power that the standard MS software offers industry professionals. Zaby has stayed attuned to the special needs of practitioners and has built features into his own proprietary software that make using MS Office even easier. He details how his products can be used to customize Office for real-estate-specific tasks such as executing automatic campaigns and for personalizing templates across the Office suite with a single entry. Zaby also suggests practical tips for such challenges as accessing computer data from multiple locations and synchronizing connectivity tools.
In the second interview, Jeff Turner, president of Real Estate Shows, briefs listeners on the impact of new presentation techniques and the exciting new Society member service from Real Estate Shows, which leverages the impact of conventional virtual tours. Turner illustrates how the powerful yet easy-to-use system can produce commercial-quality photo presentations. More broadly, he discusses what he views as the most exciting innovation in Internet marketing and the most significant catalyst for industry change. One of his key points is the importance of measurement, especially when it comes to the impact of marketing. "Things that don't get measured don't get changed, and fear of change keeps agents doing things that may not be as successful as they could be." Turner also points out ways to make the most of an underutilized tool-email. He explains how the most savvy agents are taking full advantage of peoples' expectation and preference for using email.
In the wrap-up briefing, Colleen Sheridan, founder and president of theSmallTenant.com, Inc., explains how agents can capitalize on small tenant opportunities the easy way. From decades of experience in commercial real estate, Sheridan realized that dealing with small tenants has always been a quandary, but she also recognized the potential for a solution through technology. She contrasts the differences between the conventional marketing of small space and the possibilities offered by her company. "Shifting from traditional newsprint to online marketing is a good strategy for small-space property. Owners and brokers get broader exposure to the market and can disseminate more information to prospects." In explaining how to use theSmallTenant.com, Sheridan makes clear its advantages for searching tenants, owners and brokers.
Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 29 countries, the Society provides its 9,000+ members in more than 120 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. The Society provides over 120 similar interviews at "Real Estate CyberSpace Radio": www.REcyber.com/masters/audio.html and invites the real estate community and the public to visit and listen to a selection of briefings at RECR.
Information regarding the full interviews in this release of the Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at www.REcyber.com or by e-mail at admin@REcyber.com.