Real Estate CyberSpace Society
Nine Hawthorne Place, Suite 16L
Boston, MA 02114
Real Estate CyberSpace Radio (RECR) today released excerpts from their January briefings. In three interviews, Alex Mandossian, Bernice Ross and Bill French share insights on ways for real estate professionals to boost their business. The three recommend techniques for using the new generation of Internet tools and services as well as creative twists on traditional practices.
In the lead interview, international web marketing expert Alex Mandossian focuses on a fast and easy strategy for expanding visibility with teleseminars and information marketing. "I don't look at my telephone as a phone. I look at it as an ATM machine," he says, identifying it as a piece of equipment that can generate more leads than most agents dream possible. Mandossian shifts the old-style one-on-one approach to a more efficient version that allows agents to qualify and prepare prospects before investing personal time. Towards that goal, he defines what a teleseminar is and outlines the steps a real estate professional needs to take to make this powerful technique work. Another simple way for agents to get information into the marketplace and to generate a lot of traffic for their own web sites is to write articles. Mandossian offers listeners tried-and-true guidelines for writing articles and gives both high-tech and low-tech syndication tips for extending their reach. He suggests a blogging resource for those who want to keep that process simple, and he identifies his favorite web site of all time.
In the second interview, national cyber coach Bernice Ross explains how the model for doing real estate has evolved over the last thirty years. "The transactions that are most successful today are those where the brand, the agent and the client all work together," says Ross. She tells in practical detail how to follow that collaborative model. Ross advises listeners to build their business on what they do best, and she recommends a guidebook for finding their strengths. She thinks that striking a balance between old and new is the best approach and offers her strong opinion about some old practices that should be abandoned. High on her list of new Web tools are social networking sites. Ross shares the secret for gaining business benefit from them. She identifies the top social networking site for professional use as well as several other Web resources, including a site that is a good alternative to a blogging service. Ross sees two key real estate trends underway. She not only explains their importance, she tells how the two can be combined. Among her Web tool recommendations are an easy syndication service for video, a new search engine that rivals Google and an interactive virtual tour provider.
In the wrap-up briefing, real estate technology pioneer Bill French informs listeners on social media, social media search and their importance to real estate today. "The Web has continually morphed itself to provide us with new and interesting ways to communicate with prospects and customers and the public at large," he says. The trend for agents is to focus on greater conversation on the Webâ€”and that is what social media are all about. Using social networking sites and blogs to expand one's web presence is important, but French cautions that unless agents are visible on these popular sites, they will not reap the potential business benefit. Ross' company provides large companies with solutions to integrate traditional sites and social content, but here he advises listeners how they can accomplish that goal on their own. He recommends user-friendly resources for building second-tier search capability on one's own site, and he suggests aggregating social content in creative ways for new business opportunities.
Real Estate CyberSpace Radio is a public and member service of the Real Estate CyberSpace Society. With membership in 29 countries, the Society provides its 10,000 members in more than 120 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. The Society provides over 150 similar interviews at "Real Estate CyberSpace Radio": and invites the real estate community and the public to visit and listen to a selection of briefings at RECR.
Information regarding the full interviews in this release of the Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at www.REcyber.com or by e-mail at admin@REcyber.com.