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For Immediate Release January 2002

Flynn and Klein Briefingson Expanding Local to Global Reach through Technology


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The Real Estate CyberSpace Society today released excerpts from the Society's February audio/print member briefing, Real Estate CyberSpace Alert. In three taped interviews, Norm Flynn and Saul Klein focus on ways real estate pros can acquire the skills they need to excel in an industry transformed by the Internet.

In the lead briefing, Norm Flynn, past president of the 760,000 member National Association of Realtors (NAR) and a driving force behind the International Consortium of Real Estate Associations (ICREA), tells Society members how the consortium will enhance their effectiveness in the global arena. "The consortium will allow tech-savvy practitioners in the US to do transnational business….Many don't realize there is a fabulous opportunity for people to do business worldwide." Flynn identifies the three major global trading spheres where multinational organizations are generating increasing real estate business for all real estate specialties. He also lays out the ways that ICREA will educate average practitioners about differences from country to country, how it will facilitate making connections internationally, and how it will help guarantee that practitioners get paid for international transactions. He assures Society members that they are well positioned to expand their business globally because they accept technological advances as a solution to dealing with a dynamic real estate market.

The second Alert interview is with Saul Klein, an international speaker on real estate technology and president of InternetCrusade, the folks who created and deliver the revised NAR e-PRO certification course. In outlining the new e-PRO program, Klein demonstrates how it is an effective adjunct to the Society's own RECS designation course. One of the important shared qualities is the concept of "community" and how interaction within the community helps the learning process. Klein also shares practical tips for real estate pros from novice to expert on such fundamental areas as using email as a marketing tool, protecting your system from viruses and using third-level domain names to improve online recognition of your services. According to Klein, "Buying hardware, software and training are the down payment on technology. The biggest investment is the time necessary to develop skill in using it-but the payback is tremendous!"

The Real Estate CyberSpace Society, with membership in 25 countries, provides its 4,000 members in 100 Chapters with tools and services for maximizing their real estate professionalism and effectiveness, plus a networking connection for professionals from all real estate specialties. Peckham announced that over 90 similar interviews are broadcast at the Society's "Real Estate CyberSpace Radio": www.REcyber.com/masters/audio.html The Society invites the real estate community and the public to visit and listen to a wide selection of audio briefings there.

Information regarding the full interviews in this release of The Real Estate CyberSpace Alert or membership in the Real Estate CyberSpace Society is available from Society headquarters by calling 617-559-0000, at www.REcyber.com or by e-mail at admin@REcyber.com.



For Further information or interviews:

John M. Peckham III
Executive Director
Real Estate CyberSpace Society
Four Longfellow Place, Suite 2408
Boston, MA 02114
Phone: 617-523-4440 Fax: 617-523-4736
E-mail: bostonjack@earthlink.net
Web: www.REcyber.com