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Mal Duane Photo Mal Duane
MetroWest Homes, Broker

"Tips from the Agent Field!"

Listen to Briefing from 04/03/09 & Receive Handout

Interview Summary:

Cyber broker-agent Mal Duane offers tips for boosting sales with "compound marketing." She explains, "We're creating new business off of past business. It's like putting money in the bank and getting interest on it." Duane not only defines her approach to marketing but also suggests how to implement it. At the core of her marketing plan is a product available for free to Real Estate CyberSpace Society members. Duane also tells how to leverage business from another Society membership benefit discounted virtual tours from Real Estate Shows. Among other practical suggestions is a clever, low-cost program she uses to take advantage of consumer's concerns over mortgage-related issues. This program keeps her in touch with past clients, provides her with their endorsement and puts her in direct contact with their referrals. Throughout her presentation, Duane references the Internet sites that she accesses for no-cost or low-cost services to support her real estate marketing.

"Powering Success With Today's Tools!"

Listen to Briefing from 02/03/06 & Receive Handout

"Successful Agent Web Strategies!"

Listen to Briefing from 10/04/02 & Receive Handout

Mal Duane is the broker/owner of MalDuane.Com Real Estate in Framingham, Massachusetts. Mal came on the real estate scene in 1986, and as a RE/MAX agent, quickly became the top producer of her office. Upon founding her own firm, she developed a vision of how she would like to do business utilizing a team of agents and the latest technology. To accomplish her goal, Mal traveled all over the country to collect new technology and marketing concepts.

Before most other agents had developed personal web sites, Mal created an Internet marketing program for listings with visual tours backed by email marketing. At MalDuane.Com Real Estate, she has combined the concept of a traditional office with the presence of a powerful cyber-marketing program to create a highly successful company. In 2001, her firm closed 104 units for $23,741,000 in sales. At present, Mal's company is on track for her 2002 goal of $40,000,000.

Mal holds several designations including the ABR (Accredited Buyer's Representative), CRS (Certified Residential Specialist), E-Pro, SRES (Seniors Residential Specialist), and RECS (Real Estate CyberSpace Specialist).

Mal chairs the Framingham Massachusetts Chapter of the Real Estate CyberSpace Society.

Contact Information:

Mal Duane
Broker, MetroWest Homes
12 Library Street
Framingham, MA 01701
(v) 508-416-1800
(f) 508-628-1872