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Bernice Ross Photo Bernice Ross, CEO

"Web & Video Tips to Attract Buyers and Sellers "

Listen to Briefing from 01/02/09 & Receive Handout

Interview Summary:

National cyber coach Bernice Ross explains how the model for doing real estate has evolved over the last thirty years. "The transactions that are most successful today are those where the brand, the agent and the client all work together," says Ross. She tells in practical detail how to follow that collaborative model. Ross advises attendees to build their business on what they do best, and she recommends a guidebook for finding their strengths. She thinks that striking a balance between old and new is the best approach and offers her strong opinion about some old practices that should be abandoned. High on her list of new Web tools are social networking sites. Ross shares the secret for gaining business benefit from them. She identifies the top social networking site for professional use as well as several other Web resources, including a site that is a good alternative to a blogging service. Ross sees two key real estate trends underway. She not only explains their importance, she tells how the two can be combined. Among her Web tool recommendations are an easy syndication service for video, a new search engine that rivals Google and an interactive virtual tour provider.

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Bernice Ross is a nationally syndicated columnist, trainer, and speaker. She couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. As CEO of, Bernice currently heads up the company's 12-person coaching team while also personally serving as a coach and a consultant to the top firms in the real estate industry.

Bernice has served as the Executive Director of Training for the 4,000-agent Beverly Hills based Prudential Jon Douglas Company. With over 300 published articles to her credit, Bernice has been called by Inman News "America's top real estate coach." She is the author of Waging War on Real Estate's Discounters and Real Estate Dough: Your Recipe for Real Estate Success.

Contact Information:

Bernice Ross
PO Box 90849
Austin, TX 78709
(v) 512-301-9841
(f) 512-301-9849